Violent Video Games Do NOT Contribute to Youth Violence...

Although violent video games are thought to encourage real world violence, they actually help to prevent it. I am focusing on violent video games and how they affect juveniles because I feel that this issue needs to be looked at in the criminal justice community. It is an unnecessary distraction to blame the actions of a disturbed youth on a form of entertainment that has been used by millions of people without incident. A review article published in The Psychiatric Quarterly found that many studies which claim to indicate an increase in aggression due to video games are, in fact, biased! Once the bias is taken into account, the studies no longer find any correlation between youths who play violent video games and youths who†¦show more content†¦In their research of violent videogames and the effect on children, they have found that â€Å"the simplistic belief that exposure to media violence will lead directly to individual violence is clearly wrong.† (Kutner, Olsen, 2008) I am going to ask you to look deeper than this. I assert that although violent video games are thought to encourage real world violence, they actually help to prevent it. Level 1: What Games Can Do For You Video game violence does not cause youth violence and in fact may help to curb this violence. Violent video games have never been proven to cause youth violence. One of the most looked at franchises in video game history is Grand Theft Auto (GTA). However, since GTA hit the scene in a big way in 2001, youth violent crime has actually decreased! (Snyder, Sickmund, 2006) By 2003 the GTA franchise had already sold 22 million copies worldwide since the release of GTA III in 2001. (Take-Two Interactive, 2004) GTA games have violence, prostitution, and offensive language. I believe that allowing adolescents to play these games works as a method of relaxation and release of stress. Teens and violence have gone hand in hand for years. In the 1990s youth violence hit an all time high. (Snyder, Sickmund, 2006) Since the release of GTA III we have seen a decrease in youth violence. I believe that the reason for this centers aroundShow MoreRelatedViolent Video Games and Their Effect on Children2 104 Words   |  9 PagesBrinker Professor Colbert English 128-03 7 April 2010 Violent Video Games and Their Effect on Children Ever since the creation of the first video game, they have had a certain effect on the individuals who play them. As video games have become more advanced and elaborate, children’s interest is at an all time high. With the degree of violence that has been a part of video games since the early 1990’s, parents and activists have claimed that these games are affecting children negatively. This claim onlyRead MoreEffect of Electronic Media on Children4822 Words   |  20 PagesIndia. Correspondence to: Munni Ray, Associate Professor, Department of Pediatrics, Advanced Pediatric Center, Postgraduate Institute of Medical Education and Research, Chandigarh 160 012, India. munniray1@yahoo.com Radio, television (TV), movies, video games, cell phones, and computer networks have assumed central roles in our children’s daily lives. The media has demonstrated potentially profound effects, both positive and negative, on children’s cognitive, social, and behavioral development. ConsideringRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesCongress Control Number: 2006933904 Student Edition: ISBN-13: 978-0-495-11873-2 ISBN-10: 0-495-11873-7 ââ€"   To my nephews, Jesse and Luke Smidt, who bet I wouldn’t put their names in this book. R. P. ââ€"   To my wife, Sally, and my daughter, Anna C. O. ââ€"   To Carol, Allie, and Teri. J. D. ââ€"   About the Authors puter Teacher of the Year award in 1988 and received the Siemens Award for Advanced Placement in mathematics in 1999. Chris is a frequent contributor to the AP Statistics ElectronicRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages1 Introduction What Is Organizational Behavior? 3 The Importance of Interpersonal Skills 4 What Managers Do 5 Management Functions 6 †¢ Management Roles 6 †¢ Management Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 Psychology 14 †¢ Social Psychology 14 †¢ Sociology 14 †¢ Anthropology 14 There Are Few Absolutes inRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 Pagessettings, nor does purchase by an institution constitute a site license. This license does not grant the right to reproduce these materials for resale, redistribution, or any other purposes (including but not limited to books, pamphlets, articles, video- or audiotapes, and handouts of slides for lectures or workshops). Permission to reproduce these materials for these and other purposes must be obtained in writing from the Permission s Department of Guilford Publications. Library of Congress Cataloging-in-PublicationRead MoreRastafarian79520 Words   |  319 Pagesthe truth is also that in Jamaica at that time the privileging of lighter-skinned people was standard practice. Rastas were confronting so many of these long-held notions and so were bound to face a great deal of resistance. What Edmonds manages to do here is offer us a way to appreciate the importance of Rastafarianism as a religious phenomenon that is consistent with much of what happens when religious groups and movements grow and develop. Indeed, there is a remarkable logic to the developmentRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesbetter study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student supportRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesSolidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Read MoreHuman Resources Management150900 Words   |  604 Pages Explain why HR professionals and operating managers must view HR management as an interface. Discuss why ethical issues and professionalism affect HR management as a career field. ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  3 HR TRANSITIONS HR Management Contributes to Organizational Success More effective management of human resources (HR) increasingly is being seen as positively affecting performance in organizations, both large and small. A joint venture between General Electric and a Japanese company,Read MoreOrganisational Theory230255 Words   |  922 PagesSwedish School of Economics and Business Administration, Finland This book makes it easier to understand the current stand of organization theory. I strongly recommend it to anyone seriously interested in the different intellectual traditions that contribute to our understanding of organizations. Professor Tomas Mà ¼llern, Jà ¶nkà ¶ping International Business School, Sweden . McAuley, Duberley and Johnson’s Organizational Theory takes you on a joyful ride through the developments of one of the great

Report on the Book “the Goal” by Eliyahu Goldratt and Jeff...

Report on the book â€Å"The Goal† by Eliyahu Goldratt and Jeff Cox I really enjoyed this book. It was easy to read and easy to comprehend. The examples used in the book make the main ideas of the book memorable and easy to understand. I loved how the authors described the thinking process of the main character, Alex, in a day to day every person’s situations. To me the main value of this book is that its main concepts are applicable to every business, not just manufacturing facilities. I work in marketing and I was surprised to gain knowledge that can help me in my job, specifically business-customer relationships. â€Å"The Goal† gave me a better understanding of how market operates in general. Below I described the summary of the book. The†¦show more content†¦Jonah explains to him that the first thing he has to do is to identify dependent events (â€Å"events in which the output of one event influences the input to another event†) and statistical fluctuations (â€Å"common cause variations in output quantity or quality†). Alex doesn’t understand what Jonah is talking about and how these two terms can be the problem if his plant, especially taking into consideration that the calculated efficiency of his plant is high. He doesn’t believe that these are the reason for late orders. The next day after returning home, Alex is taking his son and a class of Boy Scouts out on a hiking expedition. Here comes my favorite part of the book. One of the boys, Herbie, becomes a constraint because he slows down the whole group. While trying to manage the hiking and the boys Alex realizes that different average walking speed of the boys doesn’t compensate for itself. He tries to figure out why the speed differentiations accumulate and the group is continuously spreading out farther and farther, even when Herbie is putting in extra effort not to lag behind the group. Alex tries to apply two of the principles of the theory of constraints into the hiking trip and then he applies it as a comparison model for his manufacturing cycle. Now Alex sees clearly that the professor was right - that in a chain of dependent processes, statisticalShow MoreRelatedThe Goal : A Process Of Ongoing Improvement By Eliyahu M.goldratt And Jeff Cox1414 Words   |  6 Pages Book Report: The Goal Horane Williams MGMT 430: WB1 Sp.15 University of Baltimore Eliyahu M. Goldratt s The Goal: A Process of Ongoing Improvement by Eliyahu M.Goldratt and Jeff Cox has changed the way organizations do business and handle constraints. The Goal tells of a guy name Alex Rogo, whom is a supervisor at a production plant how he helps save his plant. At the beginning his plant was unproductive and faced a lot of constraints within. With his help, the plantRead MoreOperational Failures Occur Within Organizations Across All Industries Essay1553 Words   |  7 Pagesmachinery performing the task of carrying out the majority of daily task operating on a 24/7 basis. BACKGROUND TO THE PROBLEM AND ITS ORGINS Eliyahu M. Goldrath introduced an overall management philosophy, the theory of constraints (TOC) in his book titled The Goal in 1984. This was gear to direct organizations in the continuous flow of achieving their goal. The theory underlying premise is that organizations will be able to be measured and controlled by variations measured: operational expensesRead MoreThe Goal : A Process Of Ongoing Improvement By Eliyahu M. Goldratt And Jeff Cox2079 Words   |  9 PagesIntroduction: I read the fictional book called, The goal: A process of ongoing improvement by Eliyahu M. Goldratt and Jeff cox. Goldratt has an extensive history of writing novels about business problems and their solutions. His list of work includes; The race, The haystack syndrome, What is This Thing Called Theory of Constraints and How Should it be Implemented?, It’s not luck, critical chain, and necessary but not sufficient. With his most recent work being in 2009 called Isn’t it obvious focusingRead MoreA Process Of Ongoing Improvement By Eliyahu Goldratt And Jeff Cox1601 Words   |  7 Pagesinitially received my copy of The Goal: A process of ongoing improvement by Eliyahu Goldratt and Jeff Cox, I assumed it would be your standard business book with dry statistics and nothing that would actually constitute as a story. I was pleasantly surprised that it was actually a well-developed story that kept me entertained and coincided with many point that were just being taught in our Supply Chain Management class (as I had finished the book relatively soon). The Goal covered both business standRead MoreThe Goal- Book Report2486 Words   |  10 PagesBook Report: The Goal This paper is a book report on the novel entitled The Goal written by Eliyahu Goldratt and Jeff Cox. The 40-chapter book is actually a business book written in the form of a novel that makes it interesting to read unlike other business textbook. As a novel, the book is entertaining but at the same time, very informative for management or accounting students as well as for the real-life company managers and CEOs who wanted to apply different managerial practicesRead MoreProject Managemant29326 Words   |  118 Pagesselection of project managers. Recall from Chapter 4, Project Scope Management, that strategic planning serves as the foundation for deciding which of several projects to pursue. The organization’s strategic plan expresses the vision, mission, goals, objectives, and strategies of the organization. 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Racism is attempt which has resulted free essay sample

Racism is attempt which has resulted to be a great problem in US. The skin color of one person changes how he/she is recognized by the entire society. It doesnt matter how much money a person has or how wealthy he is, if a person is black in America, it is tough for him in US. Racism has great impact on the education system of entire US. It has an intense effect on students of US. Racism takes place in direct forms such as teasing, excluding the involvement of black students in any type of activities and bullying .For instance, the black students are teased and abused verbally by the white students It also occurs in indirect forms through discriminatory attitudes. The students who are the victims of racism become scared of going to school because of abusive behaviors of their racist classmates. This creates a great problem to their academic performance in the context of assignments and examinations as they feel very fearful, troubled and sad. We will write a custom essay sample on Racism is attempt which has resulted or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They face trouble in making new friends. They refuse their own culture, traditions, identity and mother tongue due to fear of being discriminated by the bunch of racists. Racism in US causes negative impacts to the students from the very beginning since preschool to the higher level of education. According to an article titled Racial disparities persist in US schools, study finds from CNN, preschool-age black youth are suspended at 3.6 times the rate of white youth, and in kindergarten through 12th grade, black students were 3.8 times more likely to be suspended than their white peer (Budhia, 2017).This clearly shows the discriminatory attitudes towards black students. ECONOMYSimilarly, racism has negative impacts on the economy of US as well. Racism obtains the refusal of fundamental rights such as job opportunities, gaining education and access to financial help for group of people like African Americans which further bothers the economic growth. Such condition not only affects those black people but also the entire country or economy. Racism has been a considerable barrier for the economic progress as well as enhancement of African Americans and other such type of groups in the U.S. Such type of racial discriminations make those groups of people poorer and get treated very badly with prejudice attitude. In hurry of new research suggests that economic imbalance between black American and white Americans is far significant than members of either demographic realize — and will only grow higher, not available a concerted policy answer. According to previous week, census data uncover that average house hold income in the united states of America. Black families were still earning less than they did in the early 2000s, during last Obamas presidency.

Nuclear Bombs Essays - Nuclear Weapon Design, Actinides,

Nuclear Bombs THE FIRST DESIGN of a nuclear weapon in the United States was a gun-barrel assembly, in which two sub-critical masses of very highly enriched uranium (HEU), were brought together by normal artillery propellant in a short gun barrel into a single over-critical configuration. (Criticality defines the minimum amount of a fissionable material in a particular configuration and density capable of a self-sustaining chain reaction). The second type of fission weapon is the implosion assembly, in which a high explosive (with a much faster detonation speed than the propellant used in a gun-type weapon) compresses fissile material so that it reaches a super-critical mass. Less fissile material is required for an implosion assembly because the critical mass varies inversely as the square of density. A nuclear explosion requires an exponentially growing fission chain reaction in which a neutron causes fission, producing energy and liberating two or three neutrons, more than one of which on average goes on to cause another fission, and so on. This chain breeding of neutrons and consequent fission is terminated by the disassembly of the system caused by the rapid energy release resulting from the fission process. In both the gun-barrel and implosion-type assemblies, neutron sources were devised that would emit neutrons at the appropriate time, and rapidly enough so that the chain reaction would, with high probability, be initiated before the material disassembled mechanically at speeds similar to that with which it was assembled. In the fissionable materials used in nuclear weapons (U-235 and plutonium-239), the fission is caused mainly by fast neutrons, which travel only a distance of seven to 10 centimeters before colliding with a nucleus, so that each doubling of the neutron population occurs in about 0.01 microseconds (one-hundred millionth of a second). The power of compound interest is such that beginning with a single fission, the time required at this doubling interval to cause fission of 1 kilogram of fissionable material is the time required for 80 such doublings, or less than 1 microsecond (one millionth of a second). This corresponds to an energy release equivalent to about 17 kilotons (17,000 tons) of high explosive. The gun-type weapon used at Hiroshima, which contained approximately 60 kilograms of HEU, produced an energy release equivalent to about 15 kilotons of high explosive. The Acquisition of a Weapon The separation of U-235 from the 140-times-as-abundant isotope uranium-238 (U-238) in natural uranium is a costly and difficult process, which originally could not be counted on to provide fissile material as rapidly as was thought to be necessary in the U.S. weapon program during World War II. Accordingly, with the discovery of the new element plutonium (in particular, the Pu-239 isotope that is produced in natural-uranium nuclear reactors by the parasitic capture of neutrons by U-238), production reactors were built at Hanford, Washington. A reactor with a thermal power of 250 megawatts produces about 250 grams of plutonium per day. Approximately 6 kilograms of plutonium was used in the world's first nuclear explosion--the Trinity test conducted at Alamogordo, New Mexico, on July 16, 1945--and an identical weapon detonated over Nagasaki three days after Hiroshima. Plutonium cannot be used in a gun-assembly weapon because the components are moved too slowly. Pu-239 is accompanied by the isotope Pu-240, which has a spontaneous fission decay that injects neutrons continuously into any mass of plutonium. The relatively slow assembly of metallic blocks in a plutonium gun (measured in milliseconds) would allow time for such neutrons to start the chain reaction when the assembly is barely super-critical, leading to a much reduced yield. Thus, for the plutonium weapon, assembly is achieved through implosion, which occurs on a time scale of microseconds. In the years following 1945, innovations were made to reduce the amount of costly fissionable material needed for nuclear weapons and to improve their safety. With the initial configuration much farther from criticality, the weapon was safer against undesired nuclear explosion. Nevertheless, one could conceive of accidents in which the high explosive would detonate at one point by, for instance, the impact of a rifle bullet on the explosive or the accidental dropping of the nuclear bomb. Almost from the beginning of the U.S. program, nuclear weapons were required to be safe against such undesired nuclear explosions. For

Killer Whale Dorsal Fin Collapse

Killer Whale Dorsal Fin Collapse For some time, theres been a heated debate about why  killer whales in captivity have dorsal fins that are flopped over or collapsed. Animal-rights activists say that these fins collapse because the conditions under which killer whales - or  orcas - are held in captivity are not healthy. Others, such as water parks that keep killer whales in captivity and use them in theme-park shows, argue that there are no health threats to killer whales held in captivity and that dorsal fin collapse is natural. The Lowdown on Dorsal Fins All killer whales have a dorsal fin on their back, but the males dorsal fin is much taller than a females and can grow up to 6 feet tall. Despite the fact that the dorsal fin is very straight, it is supported not by bone but a fibrous connective tissue called collagen. All males in captivity have collapsed dorsal fins, but the condition, also known as dorsal fin collapse, flaccid fin, or folded fin syndrome, ​does occur in many captive females. Scientists are not certain why orcas have dorsal fins or what purpose the appendages serve. But, there is some speculation.  Whales Online  says that the large dorsal fin enhances the hydrodynamics of killer whales: (The dorsal fin) helps them slip through the water more efficiently. Similar to the ears of elephants or the tongues of dogs, dorsal, caudal and pectoral fins also help eliminate excess heat during intense activities such as hunting. Orca Live  agrees that the fins help regulate a killer whales body temperature: Excess heat, generated as they swim along, is released into the surrounding water and air via the dorsal fin - much like a radiator! Though there are different theories about their specific purpose, its a fact that dorsal fin collapse is far more prevalent in whales that are held in captivity. Dorsal Fin Collapse A wild orca often travels far, and quickly, in deep water. The water provides pressure to the fin, keeping the tissues inside healthy and straight. One theory as to why dorsal fins collapse in captivity is because the orca spends much of its time at the water surface and doesnt swim very far. This means that the fin tissue gets less support than it would if the orca were in the wild, and it starts to fall over. The whales also often swim in a repetitive circular pattern. Other potential causes for fin collapse may be dehydration and overheating of fin tissue  due to  warmer water and air temperatures, stress due to captivity or changes in diet,  reduced activity that causes low blood pressure, or age. SeaWorld of Hurt, a website operated by animal rights organization PETA, takes this stance, noting that dorsal fins of captive whales likely collapse Because they have no space in which to swim freely and are fed an unnatural diet of thawed dead fish. SeaWorld claims that this condition is common - however, in the wild, it rarely ever happens and is a sign of an injured or unhealthy orca. SeaWorld announced in 2016 that it would stop breeding whales in captivity immediately and  phase out killer whale shows  at all its parks by 2019. (In San Diego, the shows ended in 2017.) The company has said, however, that the shape of a killer whales dorsal fin is  not an indicator of its health. The dorsal fin is a structure like our ear, said Dr. Christopher Dold, SeaWorld’s head veterinarian: It doesnt have any bones in it whatsoever. So our whales spend a lot of time at the surface, and accordingly, tall, heavy dorsal fins (of adult male killer whales) without any bone in it, will slowly bend over and assume a different shape. Wild Orcas While less likely, it is not impossible for a wild orcas dorsal fin to collapse or become bent, and it may be a trait that varies among whale populations. A study of killer whales in New Zealand showed a relatively high rate - 23 percent - of collapsing, collapsed, or even bent or wavy dorsal fins. This was higher than that observed in populations in British Columbia or Norway, where only one male from the 30 studied had a fully collapsed dorsal fin, the study said. In 1989, the dorsal fins of two male killer whales collapsed after exposure to oil during the  Exxon Valdez  oil spill- the whales collapsed fins were thought to be a sign of poor health, as both whales died soon after the collapsed fins were documented. Researchers have theorized that dorsal fin collapse in wild whales may be due to age, stress, injury, or altercations with other killer whales.   Sources Matkin, C. O., and E. Saulitis. 1997. Restoration Notebook: Killer Whale (Orcinus orca). Exxon Valdez Oil Spill Trustee Council, Anchorage, Alaska.  National Marine Fisheries Service Northwest Regional Office. 2005. Proposed Conservation Plan for Southern Resident Killer Whales, ). orcaOrcinusVisser, I.N. 1998. Prolific Body Scars and Collapsing Dorsal Fins on Killer Whales (Orcinus orca) in New Zealand Waters. Aquatic Mammals  24.2,71-81.

Applied Business Research and Strategies

Companies uses various strategies in order to appeal to their customers and establish a competitive advantage in the industry. Wild bean cafà © is a coffee and food stores spread across various locations in the UK  (Patterson, 2010). The report is regarding Wild Bean Cafà ©Ã¢â‚¬â„¢s initiative taken to enhance the various services it provides its customers, which has been analyzed by use of Hertzberg two factor theory. The second part of the report caters to the strategic position of the company if its wants to gain greater market share in UK, which has been analyzed through strategic clock. Wild bean cafà © is a chain of coffee stores operating in the UK, side by side BP petrol pumps. The company offers refreshments and snacks for road travellers who stop at the petrol pumps to refuel. The company provides a wide array of menu option for breakfast, lunch and drinks along with sweets which has high customer appeal. The company’s food joint and coffee shop is a favorite of the UK travellers which has been analyzed using the Hertzberg two-factor theory. According to the theory there are two pertinent factors that causes satisfaction amongst customers, they can be grouped as motivators and hygiene factors  (Liu, 2011). Motivators : The factors that motivate customers to have coffee and food items at Wild Bean Cafà © is the fresh coffee they provide in terms of quality and standard. The food quality and variety at the outlet has an appeal to the taste buds of the consumers in UK. Coffee has tremendous energizing properties which is an added advantage for travellers to stop and eat or drink at the store. Hygiene Factors : The hygiene factors can also be called the basic factors that make customers choose Wild Bean Cafà ©. The cafà © shops are strategically located at petrol pumps; this allows customers to freshen up and provides an opportunity to rest between their journey. The stores are well maintained and are clean which provides the basic hygiene factors for customers to select the cafà © shop  (Patterson, 2010). Figure 1: Hertzberg two factor theory for customer satisfaction Wild Bean Cafà © in the UK caters to a particular market segment of specially travellers as they are located beside BP petrol pumps. The company caters to a distinct set of customer profile in order to expand in UK and gain more market share the company has to apply Strategic Clock to consider the alternatives. The strategic clock offers various alternative strategy like differentiation, low cost, low price, hybrid of moderate price and differentiation, focused differentiation, increase price or standard in product, high price and low value, low value and high price  (Covin, 2006). Amongst the various strategic alternatives available the company can select low price strategy. The company faces immense competition from Starbucks hence it cannot adopt differentiation strategy hence in order to gain greater market share across UK it needs to lower its overall costs. By lowering of its costs, initially it might have to face reduced profitability but it can attract a lot of customers  (Piercy, 2008). Through this strategy the company can become a very powerful force in the market but it needs to evaluate the low price sustainability as it needs to maintain certain standard costs. Figure 2: Strategic clock for Bean Wild Cafe The discussion on Wild Bean Cafà © provides useful insights to the various factors the company caters to while attaining customer satisfaction. The company provides a wide range of coffee and food items that have a high appeal to the customers hence these acts as motivators. In the strategic clock the company should adopt a low price strategy in order to compete in the market which will provide the company differentiation and attract a high number of customers. Covin, J. G. (2006). Strategic process effects on the entrepreneurial orientation–sales growth rate relationship. Entrepreneurship theory and practice, 57-81. Liu, C. T. (2011). The effects of relationship quality and switching barriers on customer loyalty. . International Journal of Information Management, 71-79. Patterson, P. G. (2010). How the local competition defeated a global brand: The case of Starbucks. Australasian Marketing Journal (AMJ), 41-47. Piercy, N. (2008). Market-led strategic change. . Routledge. Getting academic assistance from

Marketing Essay Example | Topics and Well Written Essays - 500 words - 24

Marketing - Essay Example However, the emergence of the Internet as a purchasing medium has also meant that consumer privacy may be compromised, since it is possible for online marketers to access information about consumers in a manner that the consumers may be unable to detect, such as through the use of cookies, spyware and adware to capture a richer base of data than that which is actually divulged by the consumer.(Ashworth and Free, 2006) In order to complete an online transaction, a consumer must of necessity divulge personal and financial information online, which poses a significant threat to the privacy of the consumer, since unauthorized individuals may hack into such information and misuse it. In recognition of the danger of leaking of such sensitive information, the Fair and Accurate Credit Transaction Act was signed into law on December 4, 2003, designed to allow consumers to safeguard their sensitive information and make it federally actionable when such data is used inappropriately.(Moye 2006) . While consumer concern over the unauthorized use of their financial information is justified, such activities are carried only by a minority of individuals, therefore if consumers react to this by completing blocking off provision of any kind of information, this may ultimately compromise their own interests. When consumers provide information about their preferences and purchasing patterns online, they can enjoy the benefits of online shopping with all its attendant convenience and savings in time and energy. Moreover, marketers use such information for product targeting that is in accordance with the personal preferences and tastes of the consumer, thereby allowing the consumer access to a wide variety of personalized goods and services. Therefore, the time that a consumer may spend on the Internet browsing products will be very fruitful in finding Marketing Essay Example | Topics and Well Written Essays - 3000 words - 6 Marketing - Essay Example In order to dissect the needs of the target audience a market analysis in for of a research shall be initiated and carried out continuously with the sole purpose of ensuring that the messages communicated to prospective lawyers are affected and are not a waste of money. To ensure generalization and the reaching out to as many target audience as possible the plan shall be laid out in such as way as to consider all the geographical zones in the country. In a bid to understand better CSSO’s environment, competitor analysis, was carried out; these include private law firms which are very good at attracting the best lawyers in the country, and the foreign law firms such as those in the US have been identified due to the fact that they offer very competitive salaries and therefore most law graduates head directly to there. The committee overseeing the IMP shall therefore be meeting bi-weekly to brainstorm and keep track of the program as well as sprucing it up In order to ensure effectiveness there shall be initial assessment on messages to prospective audience in order to ensure that the messages are meeting their purpose. The marketing plan will be tailored to be an ongoing scheme but not a one-use strategy. Since the projected kick-off for the program is January 2007, the budget shall factor in any chances of cost variation. In a recent staff meeting chaired by the CEO, it was noted that the ‘the organization was facing an imminent danger of collapsing if it can not attract and retain the best lawyers in the country did not shock many. In fact the situation has been clearly pointed out and brought forth in most of the staff meetings in the recent years. The organization’s IMP is set to change the trends in favor of a more vibrant public law office. Therefore the IMP serves as the link between the future performance of the public law office and the present, it shall further aim at